Ink Navy
#03033APremium dark surfaces, hero shells and portal headers.
Official identity system
Build every Academy touchpoint from one governed brand system.
The canonical guidance for logos, colour, typography, user interfaces, courseware, social media, partner material and approved asset use.
01 Foundations
Canonical design tokens
Use these values directly. Do not sample colours from screenshots or compressed exports.
Skunk Blue
#1E6BD0Primary accent, links, CTAs and active states.
Signal Orange
#F24208Editorial dividers, urgency and restrained emphasis.
White
#FFFFFFNegative space, learning surfaces and reversed marks.
Typography
- Display
- Inter Black / Extra Bold
- Body and UI
- Open Sans Regular / Bold
- Technical
- IBM Plex Mono
Usage ratio
70% White / Off White20% Ink / Graphite8% Skunk Blue2% Signal Orange
02 Logo system
Choose the lockup for the canvas
Primary horizontal
Default for site headers, portal navigation, proposals and footer marks.
Primary stacked
Square spaces, course thumbnails, certificates and cover pages.
Blue on dark
Dark LMS panels, hero sections, video title cards and digital displays.
Editorial divider
Technical and editorial layouts where an orange rule adds structure.
Stacked white on navy
Premium centred moments, webinars, event screens and landing pages.
Hero accent
Campaign graphics where ACADEMY needs stronger emphasis.
Clearspace: minimum 0.5× icon height on all sides; use 1.0× for premium hero use. Never stretch, rotate, compress or rebuild the mark.
03 Digital application
Consistent UI across every subdomain
Navigation
One global top navigation bar, one responsive menu, one theme-aware logo and a visible sign-in action.
Course cards
White or off-white surfaces, graphite text, blue metadata and orange only for deadlines.
Accessibility
Visible keyboard focus, semantic landmarks, WCAG AA text contrast and 44px minimum interactive targets.
05 Co-branding
Equal respect, explicit hierarchy
SKUNKWORKS
ACADEMY
ACADEMY
PARTNER
LOGO AREA
LOGO AREA
Academy-led material
Skunkworks Academy is primary. Partner marks are secondary, separated by clearspace or a neutral divider.
Joint material
Use optically balanced logo size, preserve each party’s exclusion zone and never create a merged hybrid mark.
06 Terms of use
Approved use is controlled and revocable
Permitted
Internal Academy communications, approved courseware, authorised partner campaigns, proposals and learner-facing platforms.
Prohibited
Alteration, resale, sublicensing, false endorsement, deceptive association, political use, unlawful content or use that harms the brand.
Approval
Third-party and co-branded publication requires written approval from Skunkworks Academy before release.
Ownership
All marks, templates, tokens and derivative assets remain the property of their respective rights holders.
07 Governance
Pre-publish checklist
Asset naming: skunkworks-academy-[asset]-[variant]-[colour]-[size].[ext]
04 Social media
Channel rules that preserve recognition
LinkedIn and Facebook
Use bold short titles, one proof point, one CTA and stacked or hero lockups.
Instagram and YouTube
Protect negative space for overlays, subtitles and platform-safe crops.
WhatsApp
Use square stacked lockups, larger mobile type and minimal copy.